ChallengesWhat are the problems faced by the industry in this area?Several factors are increasingly affecting fibre supply costsTransportation: Long distances, legislative and infrastructure restrictionsHarvesting: Highly variable productivity and utilization of harvesting and transportation equipmentMeeting social and organizational GHG reduction targetsActionsWhat does FPInnovations do to address the challenges?Improve transportation efficiency through higher payloads and dedicated routesLead integration, de-risking, and implementation of low- and zero-emission vehicles (LEV/ZEV)Leverage digital transformation solutions to improve harvesting and transportation efficiency, productivity and fibre recovery