ChallengesWhat are the problems faced by the industry in this area?Global competition from eucalyptus, and emerging non-wood fibresAlternative markets and development of new productsGreenhouse gasSustainabilityAging assets and related safetyActionsWhat does FPInnovations do to address the challenges?Mill efficiency improvements and automation processesAddress the rising cost of carbon and related emissions with relevant actions and technology solutionsDevelop options for new products in alternative marketsAddress key aging equipment reliability and roll-out implementation through the prediction, prevention, and reliability program