Market acceptance

Challenges

What are the problems faced by the industry in this area?
Reliance on U.S. markets
Market acceptance for wood products
Performance, quality, and durability of wood-based systems
Monetization of environmental benefits of wood products and systems

Actions

What does FPInnovations do to address the challenges?
Provide technical leadership and support in the development of national and international wood product performance standards, the 2025 building code, and phytosanitary requirements
Develop and supply replicable solutions to measure and monetize the value of the environmental performance of wood
Scan and analyze global market trends for new wood production development opportunities

Goals & Impacts

What are the goals to reach and what are the impacts on members?
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Develop scientific solutions to exert strong technical influence in the development of building-with-wood codes and other product standards to allow free flow of wood in environmentally conscious global markets
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Demonstrate one significant market opportunity for wood every three years to grow new markets in collaboration with wood promotion agencies
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