ChallengesWhat are the problems faced by the industry in this area?Competition and pressure to utilize sustainable fibres and materialsDemand for products that offer added hygienic benefitsProduct properties enhancementActionsWhat does FPInnovations do to address the challenges?Increase the utilization of sustainable fibres for added product properties and performanceDevelop fundamental knowledge and innovative properties to support product development and enhance performanceImprove tissue performance using m-factor runnability analysis and innovative testing toolsGoals & ImpactsWhat are the goals to reach and what are the impacts on members?Health and/or hygiene optionImprove tissue manufacturing through recycled fibre (RF), other sustainable fibre use, and furnish optimizationImprove converting efficiency by 1% to 2%