ChallengesWhat are the problems faced by the industry in this area?Understanding the highly competitive, single-purpose, performance-based, and application-driven non-traditional products marketIdentifying competitive applications to attract supply chain partners to accelerate development and commercializationActionsWhat does FPInnovations do to address the challenges?Rapidly evaluate competitive landscape (including IP), markets, economics, and environmental impactAttract supply chain partners to develop and commercialize selected competitive applicationsGoals & ImpactsWhat are the goals to reach and what are the impacts on members?Thirty potential applications for specialty bio-sourced chemicals and materials by 2025Three market-ready solutions in collaboration with partners by 2025