ChallengesWhat are the problems faced by the industry in this area?UUChoosing the right launch application for each potential product or technology platformNNMethods for quantification of key sustainability drivers (e.g., carbon sequestration, recyclability, biodegradability) are not universally adoptedIdentifying the attributes that provide our products with a critical advantage in the marketProducing materials and chemicals on a commercial scale that meet all market requirementsActionsWhat does FPInnovations do to address the challenges?Develop methods to use cellulose-based fibres in composite systemsImprove the performance of raw lignin in applications by transforming it into functional chemicalsIdentify highest-value applications for H-Lignin (TMP-Bio)Improve the suitability of sugar streams for conversion to high-value chemicals via biological and chemical pathwaysNNValidate applications of fibrous materials in concretellCreate applications for regenerative cellulose-based chemistries and spun fibres&&Enhance cellulose-based emulsifier chemistries for specific platformsExplore new applications for cellulose nanocrystals and cellulose filamentsGoals & ImpactsWhat are the goals to reach and what are the impacts on members?Integration of each bio-sourced material and chemical into a commercial value chainNNEach product and technology in development will have a downstream partner identifiedEstablish specifications and attributes for our products, as well as competing products